Bloom Wellness App
Mental wellness app designed around daily micro-habits ??? calm, focused, and deeply personal.
Overview
Bloom helps users build sustainable mental wellness habits in under 5 minutes a day. The brief required a design that felt warm and personal without veering into the clinical aesthetic common in the wellness space.
Process
One-week design sprint to set direction, followed by 3 rounds of prototype testing. We explored 6 home-screen concepts before converging on the "daily moment" approach ??? one focused prompt per day, no infinite scroll.
Outcome
30-day retention in beta reached 58% ??? 2?? the category benchmark. The onboarding flow was nominated for a Mobbin Staff Pick.