Corporate Identity Rebrand
Complete brand identity overhaul for a global technology company.
Brand Strategy
Conducted brand audit, competitive analysis, and stakeholder interviews to define the new brand positioning. The rebrand needed to communicate innovation while maintaining the trust built over 20 years.
Deliverables
New logo system, color palette, typography guidelines, iconography set, brand voice documentation, and comprehensive brand book. Applied across 50+ touchpoints including website, packaging, office spaces, and marketing materials.