E-Commerce Platform Redesign
Complete redesign of a major e-commerce platform improving conversion by 35%.
Challenge
The client, a mid-size e-commerce retailer, was experiencing declining conversion rates and high cart abandonment. Their existing website felt outdated and was difficult to navigate on mobile devices.
Solution
We conducted extensive user research, created detailed personas, and redesigned the entire shopping experience from search to checkout. Key improvements included a streamlined checkout flow, improved product filtering, and a mobile-first responsive design.
Results
Conversion rate increased by 35%, cart abandonment decreased by 22%, and mobile sales grew by 48% within the first quarter post-launch.