50% Increase in Engagement
Checkout Micro-interactions
50% Checkout Micro-interactions
Subtle motion design in the payment form ??? field focus states, inline validation and success animations ??? lifted checkout engagement by 50%.
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Bite-sized impact stories — real constraints, real outcomes, real users.
50% Increase in Engagement
Checkout Micro-interactions
50% Checkout Micro-interactions
Subtle motion design in the payment form ??? field focus states, inline validation and success animations ??? lifted checkout engagement by 50%.
Read case study89% Tree-test Success Rate
Navigation IA Overhaul
89% Navigation IA Overhaul
Card sorting and tree testing revealed users were lost in the navigation. Flattening the IA from 3 levels to 2 raised first-click success from 42% to 89%.
Read case study4.8??? App Store Rating
boAt Companion Redesign
4.8??? boAt Companion Redesign
Redesigned boAt companion app went from 3.2 to 4.8 stars on the App Store within three months of launch.
Read case study0???1 Design Language Built
Neobank Design Language
0???1 Neobank Design Language
Built a complete design language for a neobank from scratch ??? tokens, components, motion principles ??? cutting design-to-code translation by 70%.
Read case study3?? Faster Booking Flow
Booking Flow Redesign
3?? Booking Flow Redesign
Redesigning Urban Company booking wizard from six screens to a progressive disclosure pattern cut booking time by 3?? on mobile.
Read case study14wk App Shipped 0???1
Seller Analytics App
14wk Seller Analytics App
A seller analytics dashboard for Meesho ??? from zero to production in 14 weeks ??? giving sellers actionable product signals for the first time.
Read case study2?? Organic Downloads
Nykaa Discover Feature
2?? Nykaa Discover Feature
A personalised ingredient-based discovery surface doubled organic downloads within six weeks of launch.
Read case study31% Bump in Click-through Rate
Landing Page Conversion
31% Landing Page Conversion
Above-the-fold restructure ??? moving social proof up and clarifying the value proposition ??? raised CTA click-through by 31% with no copy changes.
Read case study200+ Components Shipped
Design System Build
200+ Design System Build
A token-based design system with 200+ Figma components across web and mobile, eliminating UI inconsistency across four product teams.
Read case study40% Drop in Support Tickets
Restaurant Onboarding Rethink
40% Restaurant Onboarding Rethink
Redeselling partner onboarding cut support tickets from new restaurant partners by 40% in week one.
Read case study65% Task Completion Rate
Learner Onboarding Redesign
65% Learner Onboarding Redesign
Trimming onboarding from 14 steps to 5 progressive checkpoints lifted completion from 20% to 65%.
Read case study5h???22m Clinical Task Time Cut
Clinical Charting Workflow
5h???22m Clinical Charting Workflow
End-of-shift charting redesigned as a unified workspace ??? time dropped from a 5-hour ordeal to 22 minutes, an 85% reduction.
Read case studyTurning ideas into polished digital experiences — one pixel at a time.